And by You I mean Yibus... the collective you... All o' y'all.
We can't sell books without readers, and who better to reach readers than MORE readers... Duh!
But how do we ACTIVATE this YOU?
I see authors with enthusiastic street teams... I want one. But HOW?
So I am asking YOU how to activate YOU!!! (see what I did there?)
How does a person recruit and utilized a group of individuals to be their voice in the Out There? Anybody know?